Why We Love Oribe: Our Story Since 2016
A Partnership Built on Craftsmanship and Care
At HOLDENGRACE, we believe beautiful hair begins with exceptional products — and that’s why we’ve trusted Oribe since 2016. From the moment we opened our Toronto salon in Bloor West Village, Oribe has been at the heart of our styling, care, and finishing rituals.
Oribe represents everything we value: performance, artistry, and a true respect for craftsmanship. Each product blends editorial-level innovation with salon-grade science, designed not only to make hair look extraordinary, but to keep it healthy, touchable, and luminous.
Our History with Oribe
When we first introduced Oribe to HOLDENGRACE in 2016, we knew it wasn’t just another brand — it was a philosophy. Its founder, Oribe Canales, was one of the most influential hairstylists in fashion, and his legacy of timeless glamour still guides everything the brand creates.
Over the years, our stylists have built deep knowledge and experience with the entire line. From daily care to editorial styling, we’ve seen firsthand how Oribe transforms hair — and why it continues to be our most-loved professional brand.
Our clients know the difference, too. Whether it’s the signature scent of Côte d’Azur or the lightweight performance of the Gold Lust and Moisture & Control collections, Oribe products turn everyday routines into moments of luxury.
Why We Choose Oribe
We carry and use Oribe because it delivers visible, lasting results — without compromise.
Here’s what makes it a permanent fixture at HOLDENGRACE:
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Performance Without Weight: Every product performs exactly as promised — leaving hair soft, light, and styled to perfection.
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Clean Luxury: Oribe is free from parabens, sulfates (SLS/SLES), and gluten, and is cruelty-free, colour-safe, and dermatologist-tested.
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Signature Scent: The Côte d’Azur fragrance has become a HOLDENGRACE signature — instantly recognizable, elegant, and timeless.
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Editorial Heritage: Used by top stylists and in major fashion editorials, Oribe connects salon-quality results with global artistry.
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Sustainable Beauty: Oribe’s packaging and formulas are designed with care — recyclable, refillable, and aligned with our eco-conscious approach to beauty.
Our Favourite Oribe Collections
Each collection in the Oribe line serves a different purpose — and we love pairing them with our clients’ individual needs:
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Gold Lust Collection: Rejuvenates and restores the hair’s natural strength and shine.
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Moisture & Control: Perfect for smoothing and defining natural texture.
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Brilliance & Shine: Adds luminous polish for sleek, glossy finishes.
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Beautiful Color: Protects and prolongs colour-treated hair, keeping tones vibrant between appointments.
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Serene Scalp: Soothes and balances for healthier roots and comfort.
Our team hand-selects products for each client during appointments and offers expert guidance for at-home care so results last between visits.
The HOLDENGRACE Experience
Since 2016, our partnership with Oribe has been a cornerstone of our identity as a luxury Toronto salon. We use Oribe exclusively in our styling stations, back bar, and retail boutique, ensuring every client receives the full experience — from shampoo to finish.
It’s more than just a product line. For us, Oribe represents beauty with intention — a belief in artistry, quality, and the transformative power of design.
Discover Oribe at HOLDENGRACE
Experience Oribe for yourself at HOLDENGRACE Toronto. Visit our Bloor West Village studio to explore our curated range of shampoos, conditioners, treatments, and styling favourites — or shop online to bring a touch of salon luxury home.
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