HOLDENGRACE is not just a salon—it’s a visionary space born from passion, creativity, and a dedication to excellence. Founded in 2014 by husband-and-wife duo Ethan Dann and Mirka Srom, HOLDENGRACE blends artistry, entrepreneurship, and a shared commitment to redefining the beauty and wellness experience.
Ethan, an industry professional since 2000, is celebrated for his innate talent in crafting personalized, effortlessly textured haircut styles that bring out the best in every client. Mirka, a natural entrepreneur with expertise in fashion merchandising and a flair for client relations, complements Ethan’s creative vision with her business acumen and heartfelt focus on connection.
United by their keen sense of style and design, Ethan and Mirka envisioned a space that goes beyond beauty services—an architecturally inspiring haven where every detail enhances the guest experience. By channeling their energy into leadership, balance, respect, inclusiveness, and sustainability, they have created HOLDENGRACE: a rare and remarkable destination where hair, beauty, spa, and lifestyle retail converge.
At HOLDENGRACE, every guest is treated to an elevated level of care, leaving not just refreshed but truly transformed. Step into their world, and step out feeling rejuvenated, reimagined, and ready to shine.