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1836 Bloor St. West, Toronto

Bright Blonde Essential Priming Serum

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An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F / 232 °C. Hair is left restored, touchably soft and lit from within.

  • Provides 450°F heat protection
  • Brightens, tones and eliminates brassiness
  • Helps to repair and strengthen over-processed, brittle hair
  • Replenishes lost moisture to hydrate and restore softness to dry hair
  • Smoothes the cuticle and helps to improve elasticity
  • Enhances vibrancy for healthier looking hair

Apply onto clean damp hair before styling.